The new campaign, launched this week — in celebration of the National Park Service’s 104th birthday — encourages travelers and nature lovers to visit less traversed national parks that are a short drive from their hometowns. The site will now feature a new page dedicated to listings nearby national parks.
“Travelers are getting in their cars with their families... to safely and responsibly explore their own backyards in the great outdoors — and national parks represent the perfect destination,” Airbnb's senior vice president for global public policy and communications, Chris Lehane, said in a statement. “Many Americans are learning that they live within 100 miles of a national park, just a short drive away… Through our partnership with the National Park Foundation, we are lifting the veil over three specific less-traveled parks, connecting our guests to places they may not have otherwise thought to discover and driving tourism’s economic engine into even more communities.”
From the 300 glaciers in Washington’s North Cascades National Park Service Complex to riverfront stays along the Upper Delaware Scenic & Recreational River, there’s plenty of awe-inspiring nature to explore beyond famous parks like Yellowstone and Yosemite, which may be a longer trip.
The company’s effort to direct travelers to more local destinations comes after the site began encouraging road trips and engaging with communities, partnering with local authorities, charities, and tourism boards to do so.
While there’s no replicating the feeling of a cool late summer breeze whipping around as you stare out at rolling hills and seemingly endless forests, Airbnb has also brought that feeling to people’s homes with their new “Sounds of the World” digital experience, featuring chirping birds and donkey braying in the Mojave Desert in California.
If it turns out exploring from home is indeed more your speed, curious adventure seekers can travel the whole country with virtual tours through America’s forests and national parks, learning everything from how to appreciate the American bison to the majesty of the Alaskan fjords.
Airbnb and the National Park Foundation Want You to Explore Lesser-traveled Parks in New Partnership
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